/Media Planning and Buying


Media Planning & Buying /Advertising Campaigns/Negotiating Advertising Package Deals/Advert Design /Artwork/Liaison with Publishers

While you are busy running your business day to day, who is thinking about new clients? Generating new clients relies on connecting with your target market. The key to marketing success is in the design and delivery of your message and this is where we can help. Traditional print, online, social media, face to face contact and telesales must all be considered, but the starting point is a conversation with us. We have a proven track record with existing clients and we are ready to help you too.

Negotiating Advertising Package Deals

Receiving incoming marketing sales calls can be a confusing distraction from the day to day running of your business. We take all this hassle away from you so next time they call simply ask them to call us! We are trained to handle advertising sales calls, listen to the offers and filter them back to you. We understand the "behind the scenes" at publishing houses so are perfectly placed to plan, buy and negotiate bespoke advertising package deals across print, online, social media and other platforms.

Creating impactful ads

Our creative skills help bring clients ambitions to life with ads that perfectly suit the brief. We have extensive experience of developing ad concepts for print and digital media, spanning many different industry sectors, which means we understand how to get the ad design, tone and messaging exactly how it should be. Get in touch if you would like us to share with you some examples of client ads that we have developed.

/Press Releases


Content development /Print/Online/Social Media/E-Shots

The role of PR in all its forms is to engage your target audience by educating, informing, influencing and selling so it is vital to capture their attention in the first sentence. But telling your story in the most effective way takes the right approach. We use WHAT / WHERE / WHY / HOW when writing and we write in the "Pyramid" structure.

Our writing style is structured to work across all marketing channels, including print, website content, SEO, email shots, social media, blogs, third party directories and more. Importantly, PR is now more important than ever given how it is central to content generation for websites.

Thought-leadership, case studies, technical guidance, new staff appointments, product launches – whatever your objective, PR is extremely valuable.

/eMarketing


Product And Project E-Shots/Newsletters/Announcements

When sending e-shots, you only have one chance to grab the recipient's attention. To get the best results, you need to understand your customer base and the market that they operate in, then carefully word your message to appeal to their inquiring mind. With eye-catching creative and carefully written content, we regularly achieve a very good open and click through rate. We produce e-shots of all types: product, service, newsletter, announcement.

Find out how we can help your business reach a wider audience.

/Design and brand creation


Brand design, logos and implementation/Website design/Animation /Creative design

Branding

What’s a brand for? And is it the same as a logo? Well, a brand is what defines your business – the way you want to be seen by your customers and the values around which your company operates – but the logo is the most visual part of this. That’s why it is important to invest time and effort getting your brand design right – and we’re ideally placed to help. We will work up a number of concepts which we can tweak and refine until we arrive at the design you are looking for. We’ll then apply this to everything you need, from business cards, stationery and signage to point of sale materials, brochures and your website.

Brochures and Leaflets

Market research is a term often brought up in sales meetings but considered time consuming when done internally and expensive when outsourced. We have the resources to make 1000's of calls on your behalf at affordable rates with our experienced telesales team being very personable and trained to do the job. We will meet with you directly to take a brief, conduct the calls on your behalf and then we present the market research back to you in the form of a detailed document.

/Web Design + SEO


Design & Development/E-Commerce/SEO & PPC/Mobile App Development/Website Hosting

Your website is your shop window. It is the first impression customers have of your business and often where customers are directed from all your marketing communication. Our job is to get to know you and understand how you want your business to be perceived by your customers. From this, we can design and build a website that fits perfectly with your business personality. We listen, we advise and we guide, so that your vision becomes a reality.

/Presentations


Sales presentations

The creation of a presentation is an art form and the editorial content requires careful crafting to suit the audience. It needs to be visually stimulating and the delivery has to engage with the audience. Getting all these factors right is a difficult thing to do. Using the information we know about you, we can help you to structure your content, create the visuals and help you to deliver your message in a style that works with your personality and connects with your audience.

/3D Illustrations

Step 1
Step 2
Step 3


When a picture paints a 1000 words it becomes an essential sales tool...

So you have a great product, but it only exists in a physical form (in situ) or as a plan. Or perhaps you have a system that requires a drawing to illustrate how it works? We can create a 3D visual explanation of your products which will quickly educate your potential new clients.

How Do We Do It? Three Steps To 3D...

1. Re-drawn profile
We take your existing flat profiles and re-draw them.

2. Extruded profile
We then extrude the re-drawn profile, specifying angles and perspectives.

3. Rendered 3D version
Finally we add textures - these can be specified by you using real life finishes - shading and lighting.


/Installation Videos


Videos

Video is a sophisticated way of communicating your message and a great way to introduce a visitor to your business when they arrive on your website. It can be very difficult to portray your business personality in an advert or on the phone, but not with video. Your products and services might be complex so how do you tell people in simple terms what you do? Where you fit in? Why your target market needs you? Let video explain.

Installation Video

We have a strong connection to the construction supply chain. In fact, the majority of our clients manufacture products that are specified by architects. The problem is that these products are often buried beneath floors, walls and ceilings within buildings! In these circumstances we design a 3D model of the product then deconstruct it for video usage. The video shows the process of reconstructing the product in situ, a brilliant and cost effective way of promoting your product to your target market. Take a look at the video...

/Corporate Videos

Company / Corporate Videos

A corporate video is the ideal way to advertise your products and services and also the atmosphere at your company. It is no coincidence that good leadership in a company filters through to all departments making a happy, productive workforce. A corporate video showcases what you do and how you do it and will give confidence to potential new clients that your company can deliver.

/PR Videos


How do we engage the audience?

The answer, and the key to a successful CPD presentation, is factually interesting and visually engaging content. Fail at either of these and your audience will switch off. Greater use of imagery and photography and less reliance on wording is vital. A presenter is more convincing when talking freely against a backdrop of complementary imagery than reading content verbatim that the audience can see on the screen.

/Infographics



When there's no room for words

Sometimes there's not even the space for words, or in some situations, the time for the viewer to read in-depth instructions. In these cases, infographics are essential - they function as an at-a-glance guide that is recognisable with the minimum of explanation.

/Telesales


Appointment Making For Sales Reps/CPD Appointment Making/Campaign Follow Up Calls/Market Research Calls

Does the day to day running of your business prevent you from generating new business? We offer all types of telesales services which can support you and your sales team when you need it. We are trained in AIDA and DIPADA sales, we ask the right questions, we can spot a buying signal, we know how to negotiate, we know how to close a sale and we are good listeners. Equally as important we know when to stop talking...

Appointment Making

One of the most effective and basic telesales services we offer is a targeted campaign to your audience making appointments for you to attend. This approach is carefully thought through so that your target audience feel a benefit from meeting with you. The meeting could be for a CPD presentation, a sales meeting or simply a follow up call from an exhibition or marketing campaign.

Market Research

Market research is a term often brought up in sales meetings but considered time consuming when done internally and expensive when outsourced. We have the resources to make 1000's of calls on your behalf at affordable rates with our experienced telesales team being very personable and trained to do the job. We will meet with you directly to take a brief, conduct the calls on your behalf and then we present the market research back to you in the form of a detailed document.