Media Planning & Buying /Advertising Campaigns/Negotiating Advertising Package Deals/Advert Design /Artwork/Liaison with Publishers

While you are busy running your business day to day, who is thinking about new clients? Generating new clients relies on connecting with your target market. The key to marketing success is in the design and delivery of your message and this is where we can help. Traditional print, online, social media, face to face contact and telesales must all be considered, but the starting point is surely a conversation with us. We have a proven track record with existing clients and we are ready to help you too.

Negotiating Advertising Package Deals

Receiving incoming marketing sales calls can be a confusing distraction from the day to day running of your business. We take all this hassle away from you so next time they call, simply ask them to call us! We are trained to handle advertising sales calls, listen and filter back to you. We understand the "behind the scenes" in publishing so are perfectly placed to plan, buy and negotiate bespoke advertising package deals across all platforms. Print, online, and of course social media.

Creating impactful ads

Our creative expertise brings clients ambitions to life with advertisements that perfectly suit the brief. We have extensive experience of developing ad concepts for print and digital media, spanning many different industry sectors. We understand how to get the ad design, tone and messaging exact. Get in touch if you would like us to share with you some examples of client ads that we have developed.

Content development /Print/Online/Social Media/E-Shots

The role of PR in all its forms is to engage your target audience by educating, informing, influencing and selling. It is vital to engage with each sentence. Telling your story is the most productive. We use WHAT / WHERE / WHY / HOW when writing and we write in the "Pyramid" structure.

Our writing style is structured to work across all marketing channels, including print, website content, SEO, email shots, social media, blogs, third party directories and more. PR is central for content generation.

Thought-leadership, case studies, technical guidance, new staff appointments, product launches – whatever your objective, PR is extremely valuable.

E-shots demand attention! It is important to understand your market and customer base. A carefully worded message will appeal to their inquiring mind, an eye catching creative will reinforce.

Find out how we can help your business reach a wider audience.

Product And Project E-Shots/Newsletters/Announcements

When sending e-shots, you only have one chance to grab the recipient's attention. To get the best results, you need to understand your customer base and the market that they operate in, then carefully word your message to appeal to their curiosity. With eye-catching creative and carefully written content, we regularly achieve a very good open and click through rate. We produce e-shots of all types: product, service, newsletter, announcement.

Branding

Your logo is your brand identity, that’s why it is important to invest time and effort getting the design right – and we’re ideally placed to help. We will work up a number of concepts which we can tweak and refine until we arrive at the design you are looking for. We’ll then apply this to everything you need, from business cards, stationery and signage to point of sale materials, brochures and your website.

Design & Development/E-Commerce/SEO & PPC/Mobile App Development/Website Hosting

Think of your website as a shop window. This is your first impression. Customers will be directed here from all your marketing communication so make it amazing! We will work to understand your customers' perception, how you want to be seen. We will design and build a website that fits you. We listen, advise and guide your vision until it becomes a reality.

Sales presentations/CPD Creation

The creation of an engaging presentation is vital. The editorial content requires careful consideration. It needs to appeal to your audience and be visually stimulating. We can help to structure your content, create the visuals and deliver your message in a stimulating way for your audience.

When a picture paints a 1000 words it becomes an essential sales tool...

So you have a great product, but it only exists in a physical form (in situ) or as a plan. Or perhaps you have a system that requires a drawing to illustrate how it works? We can create a 3D visual explanation of your products which will quickly educate your potential new clients.

How Do We Do It? Three Steps To 3D...

1. Re-drawn profile
We take your existing flat profiles and re-draw them.

2. Extruded profile
We then extrude the re-drawn profile, specifying angles and perspectives.

3. Rendered 3D version
Finally we add textures - these can be specified by you using real life finishes - shading and lighting.

Detailed Products and Systems Animations

We have a strong connection to the construction supply chain. In fact, the majority of our clients manufacture products that are specified by architects. These products are often buried beneath floors, walls and ceilings within buildings! In these circumstances we design a 3D model of the product then deconstruct it for video usage. The video above shows the process of reconstructing the product in situ, a brilliant and cost effective way of promoting your product.

Video is a sophisticated way of communicating your message and a great way to introduce a visitor to your business. It can be very difficult to portray your business personality in an advert or on the phone, video is perfect. If your products and services are complex, it is important to describe in simple terms what you do? Where do you fit in? Why does your target market need you? Let the video explain.

When there's no room for words

Sometimes there is no space for words, or time for the viewer to read in-depth instructions. In these cases, infographics are essential - they function as an at-a-glance guide that is recognisable with the minimum of explanation.

Appointment Making For Sales Reps/CPD Appointment Making/Campaign Follow Up Calls/Market Research Calls

If the day to day running of your business prevents you from generating new business we can offer all types of telesales services which support you and your sales team. We are trained in AIDA and DIPADA sales. We are able to ask the right questions, we can spot a buying signal, we know how to negotiate, we know how to close a sale and we are good listeners. More importantly, we know when to stop talking!