Branding, website, 3D illustrations and animations

We were commissioned to rebrand and redesign the logo and website for Pop Up Power Supplies—a leading UK supplier of retractable power and data units, cleverly hidden in plain sight across the UK’s cities, sports stadiums, heritage locations, and leisure destinations. These discrete units literally ‘pop up’ from beneath the ground when needed, offering a simple yet highly effective solution.

The new brand identity features a clean, pictogram-style icon that visually communicates the function of the product. It’s effective across all platforms, with an animated version also featured on the website to reinforce the concept.

Redesigning the website was a much larger task. The original site contained over 150 pages and required significant editing. After a full content audit, we streamlined it down to a more user-friendly 80 pages—removing outdated, repetitive content and reorganising the structure with user experience in mind. We also dramatically improved site speed through intensive image optimisation.

The refreshed site now includes custom 3D illustrations and animations to clearly demonstrate how the units work. The result is a cleaner, faster, and more engaging experience—leading to increased enquiries not just from the UK and Europe, but also from the Middle East.